Winning Sales Presentations: From Great Moments in History - Develop Compelling Content. Create Unique Selling Propositions and Differentiators. ... Skills. Present Winning Presentations. Review
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on 7/18/2012
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(More customer reviews)Winning Sales Presentations blew me away. I was expecting a typical, "look people in the eyes, don't chew gum or put your hands in your pockets" book--but instead learned fantastic techniques and strategies to apply before, during, and after presentations. I also enjoyed how the book is geared for professional presenters and B2B, complex settings. A great book.
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Winning Sales Presentations draws on history's most compelling moments to teach modern presentation principles -- Winston Churchill's blistering attack against The Third Reich, Patrick Henry's declaration of "Liberty or Death," Robert the Bruce's call for arms at the battle of Bannockburn, Lincoln's Gettysburg address, and more. Beginning each chapter with a captivating historical event, Winning Sales Presentations both informs and entertains.Develop Compelling Content. Create Unique Selling Propositions and Differentiators. Master Communication Skills. Present Winning Presentations.
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