Showing posts with label food writing. Show all posts
Showing posts with label food writing. Show all posts

Will Write for Food: The Complete Guide to Writing Cookbooks, Restaurant Reviews, Articles, Memoir, Fiction and More Review

Will Write for Food: The Complete Guide to Writing Cookbooks, Restaurant Reviews, Articles, Memoir, Fiction and More
Average Reviews:

(More customer reviews)
What is food writing? Before I read Jacob's book, I thought I might learn a few techniques for writing restaurant reviews. Wow -- I was wrong! This is a huge, magnificent field, of which I've merely sampled my first appetizer.
The author's research in compiling this book is extensive. In presenting her ideas, she doesn't limit readers to her own personal experience; she interviewed hundreds of successful food writers and asked them how they got started, what a typical day is like, and what advice they have to give.
Despite her years of industry experience, Jacob truly understands the heart of a beginner, and her voice is as far from snooty-hooty as one can be. Readers will feel encouraged and energized after reading chapters on the secrets of restaurant reviewing, cookbook compiling, recipe writing (yes, it is an art form!), memoir and nonfiction food writing, and food in fiction.
Jacob's passion is so contagious, her words dance across the page. She seems especially interested in the trend of narrative food writing, and she gives you tips on how to make your writing full of jolt and flavor. What are the three laziest adjectives used to describe food? She says "nice," "wonderful," and "delicious." She writes, "They are so vague that readers don't know what you mean other than something positive." Instead, she offers an extensive list of adjectives in chapter 5 that make it well worth the price of the book.
I'm only a simple home cook. My creativity usually involves whipping up kid-friendly favorites without having to dash off to the grocery store for exotic ingredients. Although I've written a few of my own recipes, I certainly didn't realize what an exciting art form food writing can be.
While reading this book, we ate out at a new restaurant, and I imagined myself as one of those fancy New York Times reviewers in disguise (didn't know they may actually wear wigs!). I had our waiter answering a myriad of questions, and even dashing back to speak with the chef. I brought home a menu and scribbled all over it my impressions.
I'm intrigued as to how to better describe tastes and food. And I never considered children's books to be a place where good food writing can exist. After reading WILL WRITE FOR FOOD, I am much more aware. I appreciate the recommendation from Writer's Digest and will certainly add this to my bookshelf of favorites.
I love the way she describes what it takes to make a great reviewer: [They] have passion, knowledge, authority, a great writing style, and stamina...They give the reader a feel for the place, its rhythm, and overall vibe. And they keep up their energy level and enthusiasm. Passion is paramount."
She quotes experienced food critic Alan Richman who says he can't wait to see what a restaurant has in store for him. He shares, "I get a hop in my step."
A well done book, indeed.
--Reviewed by Heather Lynn Ivester

Click Here to see more reviews about: Will Write for Food: The Complete Guide to Writing Cookbooks, Restaurant Reviews, Articles, Memoir, Fiction and More



Buy Now

Click here for more information about Will Write for Food: The Complete Guide to Writing Cookbooks, Restaurant Reviews, Articles, Memoir, Fiction and More

Read More...

Lessons in Excellence from Charlie Trotter Review

Lessons in Excellence from Charlie Trotter
Average Reviews:

(More customer reviews)
What does a $100 per person, prix fixe', 7 course gourmet dinner have to do with your business? Everything, if you believe Paul Clarke.
For those who might not know, Charlie Trotter's is an award-winning restaurant located in Chicago. I haven't yet been able to save up the $300 needed to eat there, but, from what I hear, it's an experience you'll not soon forget.
Back to the book -- this is a tough call. I like it. I hate it. I can't make up my mind. And maybe that's because it's almost like reading three different books.
First, it's a semi-bio of Charlie Trotter: his restaurant, how he runs it, his marketing strategies, his continual quest for excellence, his ongoing mission to make the dining experience in his restaurant extraordinary.
Secondly, it's an examination of how you can apply the pursuit of excellence to your business. Both these aspects make it an interesting read.
Then there's this underlying, ongoing discussion of having employees 'buy in' to your vision for your business. Though Clarke emphasizes rewarding this loyalty, and Trotter does so, I can say from my own experience, it just ain't so!
I found myself talking back to Clarke as I read. My husband thought I was going gaga. But I was so angry!
Much of what Clarke says feels manipulative to me. When I was an employee I was an excellent employee. I was the one who came in early, stayed late, did whatever it took, asked for more responsibility -- in other words I played the game.
It seems as though all the suggestions favor the employer rather than the employee. And this is where I get bogged down. I'm torn.
As an employee, I was used & abused too many times by the companies I worked for. And I know I'm not the only one.
But, as a small business owner, I'd want my employees to act exactly as Clarke suggests. It feels wrong, although I can't put my finger on exactly why that is.
I suppose any book that elicits this kind of response must be read. That's my recommendation to you. If you hate the management advice, you'll love the discussions about food, wine, & the restaurant experience.

Click Here to see more reviews about: Lessons in Excellence from Charlie Trotter

Charlie Trotter's Chicago restaurant is not only one of the premiere eating experiences in America, it serves also as the model of a thriving business whose cutting-edge approach to management is setting new standards for quality, efficiency, and profitability. In fact, people in just about any field can learn from Charlie's methods. For this breakthrough business guide, journalist Paul Clarke conducted in-depth interviews with Charlie and his associates, distilling invaluable lessons for entrepreneurs and hospitality professionals who are committed to creating highly respected and innovative businesses. Anyone who wants to improve their business will be sure to learn something new from this Midwestern dynamo.

Buy NowGet 34% OFF

Click here for more information about Lessons in Excellence from Charlie Trotter

Read More...