Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Review

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(More customer reviews)There are a series of books that I keep on a special - quite small - bookshelf. I try to reread each of them every year or so. While I've gotten to the point that I know what they say, but each time I go through one of them I get an idea or two to try in promoting my business.
This book has made it to that shelf.
It got a decision to be put there while I was reading it at the book store. On page 24 there's a story of a lady wanting to sell helmets in a state with no helmet law. So she started stocking children's helmets. When riders told her they didn't want a helmet she asked, 'What about one for the child, they aren't old enough to make that decision for themselves.' What daddy could resist? Then a month later they were back for a helmet for themselves after the kid was asking, 'Daddy, where's your helmet." So a sale for Daddy, little Jimmy and little Suzie. Three sales for one question.
Then on page 83 there's the advice:
Shoot your web designer if they:
Suggest flash intro pages
Suggest frame pages
Suggest templates.
Yes, Yes, Yes!
One point about the web I do not agree. Learn to do your web site yourself. You may hire a designer to do it at first, but then maintain it yourself. It isn't hard and you won't be nickled and dimed to death over every small change you want.
I could go on, but I'm sure you get the idea. All of his ideas won't be applicable, but if you get a good idea or two each time you read through it, the book is worth it's cost many times over.

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Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

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Not Everyone Gets A Trophy: How to Manage Generation Y Review

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(More customer reviews)Bruce Tulgan published his first book about young people in the workplace when he was 27 and arguing on behalf of his own generation. After fifteen years of working with business leaders in companies ranging from Aetna to Wal-Mart, he felt this was the right time to present business leaders, managers, and other grown-ups with a reality check about "Generation Y" employees (those born 1978 and later). And so, at 42, he has assessed the new generation of young workers.
I have rarely resisted a book more. Not because of the book, which is lively and wise and provocative, but because of the attitudes that Tulgan attributes to this generation. I loathed these kids, even though I felt like some descendant of Spiro Agnew ranting against hippies. Bruce knew all about that position --- and why I had it. So when we got together to discuss his book, he not only had a smart answer for every question, he had a trenchant analysis of his interrogator. And, perhaps, you as well.
Jesse Kornbluth: Reading this book now, with unemployment rising and rising, I kept thinking: Bruce wrote this book in a different world. The book is an artifact of a time forever past. For example, you write, "You're not the only one selecting. The employee is selecting you too." That's so 2007 to me.
Bruce Tulgan: Sorry, but it's still true. Ask anyone in health care --- the demand for skilled talent still outpaces supply in certain industries. There will be many casualties ahead, many young kids can't get hired, but competition for the best people will always be fierce. Remember, the title of my book is 'Not Everyone Gets a Trophy' --- not" `cater to the young upstarts.' My message is about giving a wake-up call to the young upstarts. The terrible economy may be just the opportunity managers need in order to make it stick.
JK: You write about the kid who says, "Surfing is really important to me. If the waves are big, I might not come in." Isn't the right response: "Great. Here's the rest of your life to go surfing. See ya..."
BT: If this young person is the best person for the job -- besides being really annoying -- then the right thing for the hiring manager to do is to use the surfing as a quid pro quo. GenYers are very transactional in their thinking. Their parents have been negotiating with them since they were very young with small incremental rewards. Use that to your advantage. Trade the surfing with this young person in exchange for getting tons of work done very well, very fast all day long when he's not surfing.
JK: Yes, but. In 2009 reality, if I didn't have a job, I wouldn't feel that choosy. Why do these kids think they're so valuable?
BT: Well, they may find out they can't be so choosy in this economy. Still, there's a paradox here --- in an environment of uncertainty and rapid change, the playing field is leveled. Long-term payoff no longer is the game. And these kids are smart in a new way. They have more information at their fingertips than any generation in history. They've never been in an environment in which they couldn't find the answer fast. And they are willing to do tons of grunt work very well very fast --- as long as they know somebody is keeping track.
JK: Still, there's a protocol in organizations, and it starts with an appreciation for the hierarchy and the elders. Who told these kids that the rules didn't apply?
BT: Throughout the '60s, '70s and '80s, there was a lot of research about childhood self-esteem. And then came a shift from parents being groovy to kids being over-parented. In the '90s, every kid was a winner at something --- every kid got a trophy just for showing up.
JK: This also makes me want to puke. But you say it like it's a neutral fact.
BT: I'm not in the "good news, bad news" business. I'm just describing the way it is. My personal view: The self-esteem experts are wrong in many respects. They argue that because this generation of kids has been raised this way, we must continue to praise them and find things for them to do that they like. I argue the exact opposite in my book. I believe that most of the experts have it all wrong. And that's the reason companies hire me: I come in and say, `The way to deal with unrealistic expectations is to help show the young upstarts what expectations are realistic. Make the quid pro quo explicit every step of the way.'
JK: Do you say this when kids are in the room?
BT: Yes. And they love it.
JK: Why? Aren't you saying: The party's over?
BT: No. I say: drive a hard bargain. Make expectations clear. Set them up for success. Help them earn more of what they need and want. But hold them accountable every step of the way. Don't tell them they are winners when they are not. But help them win, for real. I'm telling their bosses to say, "You don't want to work on Thursday? Then here's what I need by midnight on Wednesday."
JK: If you made these deals, I'm betting that the manager's inbox will be empty at midnight on Wednesday.
BT: Then hold that person accountable. If you take the time to try to teach them how to succeed, acknowledging the transactional relationship, and then shine the bright light of scrutiny on their performance, it is much easier to hold that person accountable when he fails to perform. After the first empty inbox, maybe you take away the surfing. After your inbox is empty a second time, you might have a difficult conversation. After the third time, maybe it's time to take away the paycheck. But first you have to put in the time up front to try to really try to teach that person how to meet expectations. You have to put in the time to teach that person how to succeed.
JK: That goes against the grain for me. You write about the kid who says, "Surfing is really important to me. If the waves are big, I might not come in." And I think the right response is: "Great. Here's the rest of your life to go surfing. See ya..."
BT: You have to hire someone to do the work. If you send the surfer off to surf, then you'll probably just get another high maintenance young applicant in his place. But remember many young people in this labor market still have plenty of negotiating power. The more schooling you need to do a job, the more leverage the kid has with the employer.
JK: This is a first for me --- I'm taking the side of Management.
BT: You're not. You're taking the side of grownups. But I also say: If you do the transactional math, it may be better to let a high performing upstart take Thursday off and bring his dog to work if that means you get better work out of him. You have to negotiate every step of the way.
JK: But what about: If you give a mouse a cookie...?
BT: It does seem poor taste that Gen Y-ers think of employment relationships as so short-term and transactional, but I teach managers to use that attitude to get more and better work out of every person.
JK: As a boomer, I find this hard to swallow. I feel I should call their parents.
BT: But their parents are likely to be calling you! In our interviews, I hear stories every day about parents calling the boss. At a public safety conference a fire chief told me this story about a young man who became a fireman. After a few weeks his mother called to say he had been working the night shift and he had a hard time sleeping during the day and so he was exhausted all the time. The fire chief snapped, "Ma'am, your son is a fireman" --- and hung up.
JK: If you had to choose between hiring/firing a 23-year-old Gen Y-er who thought he/she was the greatest thing since sliced bread and a 45-year-old who has a family to support and is infinitely grateful for the job, who would you choose?
BT: You need more information to do the business math. All things being equal, maybe you hire the grown-up. But you need more information to know who you really want to hire. I remind employers: Gen Y-ers walk around with a flashing neon sign on their forehead saying "I'm a special case."
JK: And I, of course, think that sign should be on their back: "Kick me hard."
BT: Baby boomers had this attitude too. But they kept it to themselves when they were young. They kept their heads down and mouths shut. But they tell me every day in our interviews, "Hey I want flexibility too. I want a lot of the things that these kids are demanding... and I've been here for thirty years!" Everyone's a special case. It's just that some people are better at hiding it than others. Today's young workers are just really unaware that they seem like such squeaky wheels.


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The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity Review

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(More customer reviews)The Affluent Entrepeneur was a pleasant surprise. I normally don't enjoy non-fiction books because they don't hold my interest, either through poor writing, or poor subject matter. The Affluent Entrepeneur was well-written and interesting. Giving concrete, real-world examples of each principle and how to put those princilple into affect in your own life. Patrick Snow has written an easy to follow road map for all who wish to become more affluent, not just monetarily, but in all aspects of their life. Great job.
Tara

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Take charge of your financial future and improve your overall well being
In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity.
The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education.
Provides you with 20 proven principles to achieve success faster than you ever imagined
Propels existing entrepreneurs toward reaching the next level with their business
Offers proven advice from an author who has been featured in major newspapers such as USA TODAY, The New York Times, the Denver Post, and the Chicago Sun-Times, as well as on hundreds of radio stations

If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.

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Your Writing Coach: From Concept to Character, From Pitch to Publication Review

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(More customer reviews)This is a great book for aspiring writers as well as established writers looking to branch out into new areas. A lot of writing books seem to be by a novelist writing only about novels, by a screenwriter writing only about screenplays, etc., but Wolff explores both of those genres, as well as non-fiction books, magazine articles and more. He assumes you're serious, and while he doesn't fill you with delusions of grandeur, he doesn't insult you by selling some fantasy of instant riches, either. He makes it clear that writing for a living requires dedication and hard work, just like any other career, and then he shows you how to go about making it happen.
The title is important and telling - Wolff's tone is professional and authoritative, yet friendly and quite cordial, and you get enjoyable little glimpses into his own successful career and personality as he provides anecdotes from his own published/produced works in all the fields he discusses. It's obvious that he's speaking from his own experiences in all aspects of the business(es), not just the writing, but also the marketing, pitching, ethics, etc. In addition to drawing on his own background, he also brings in snippets and examples from lots of other writers and creative types, most of whom are very well-known.
Actually, there is a lot of good information in here for creative business people of all sorts, like copywriters, marketing staff, and even product development types, anybody who needs to manage time, inspire others, hatch ideas or promote a vision, all of which are facets of the writing business and life. The book and table of contents are nicely organized and detailed in such a way that you can easily cherry-pick the information you're looking for. Of course, if you're a "regular" writer you will want to read every page, but the organization makes it easy to revisit various topics without cluttering up the sturdy, finely printed book with unsightly Post-It Notes.
Finally, the thing I liked best about this book is that it's a lot more than just a book. Every chapter includes an access code you can enter at one of Wolff's websites, where you can view bonus content and video interviews with Wolff and many of the people he mentions in each chapter. Wolff even makes himself available via his website, like a true coach would, as a source of advice and inspiration. It's a brilliant blend of old and new media, and access to the website makes the book a real 2-for-1 bargain.
As you might guess, I'd highly recommend this book. I've got a copy of my own and bought another for a friend, because this is the kind of book that if you loan it out, you may not get it back!


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Your Writing Coach: From Concept to Character, From Pitch to Publication goes beyond other books that only discuss style or selling. Jurgen Wolff, a highly successful author with vast experience and credits from Hollywood to the BBC, shows aspiring writers how to overcome fear, get past excuses, and start writing! Featuring exercises and quotes for encouragement, Wolff explains how to hook readers and keep them engaged. He offers powerful tips on how to be productive while still being creative and how to transform your inner critic into a constructive guide to get past the dreaded writer's block. Finally, he offers advice on marketing yourself and your work and the tremendous opportunities offered by new media like the Internet and podcasts. More than just a how-to book, Your Writing Coach is a friendly companion and mentor, providing all the strategies needed to build a career as a full-time writer.

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Start-Up: What We May Still Learn From Silicon Valley Review

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(More customer reviews)This is NOT a book about why Silicon Valley is better than everyone else, and how to recreate it in Europe.
This is an in-depth analysis of Silicon Valley's success from historic, cultural, and financial viewpoints that until now has not been clearly and succinctly articulated.
Dr. Lebret is not a high-nosed scholar writing about innovation from a comfy desk in academia. He is in the trenches with the entrepreneurs, helping them get their business ideas clear, helping them get funding, and, most importantly, he supports students and scientists with seed funding to put them on the entrepreneurial path. The knowledge and understanding of the issues that face young entrepreneurs is clearly, and sympathetically, expressed in his writing.
This book is required reading for would-be entrepreneurs, people leading innovation, and policy makers. It is meant for Europeans, Americans, and those in emerging counties too. It will change the way you see entrepreneurs and the ecosystem around them.


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Although start-ups represent a major phenomenon in the USA, they also create skepticism and even suspicion, perhaps because of the excesses of the Internet bubble. Apple, Microsoft, Intel, Cisco, Yahoo and Google were all start-ups and these success stories show that the phenomenon is not mere speculation. The goal of this book is to show start-ups from a different angle. Start-ups are created by individuals who are passionate and who have dreams. Therefore this work should not only be read by specialists of innovation or by high tech entrepreneurs, but also by anyone interested in the history and economics of start-ups. The book is presented in two parts: it begins with a presentation of Silicon Valley start-ups, which ends with a description of the ecosystem of this region. The second part is dedicated to Europe, where the start-up phenomenon has failed in comparison. The main message is that it is absolutely necessary to take more inspiration from Silicon Valley.

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Monkey Business: Swinging Through the Wall Street Jungle Review

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(More customer reviews)Before going into my review, let me start with a caution. This book is the grossest, most vulgar business book I have ever read . . . by a very wide margin. This book would have been banned in Boston 50 years ago. If that sort of thing offends you, this book is a minus ten stars. Many women will feel this book is anti-female. On the other hand, if you happen to like your humor male, bold and brassy, this book will be one of the funniest you will ever read.
As someone who often works with investment bankers, the descriptions about how business is sold and delivered should be tempered a bit. This book describes pretty much every investment banker as shoddy, shallow, and manipulative. That has not been my typical experience. There are terrifically smart, talented, ethical and humane investment bankers. For example, one of my favorites never used a pitch book during his first meeting with a client. Pitch book preparation is one of the banes of the young investment banker's existence. But like all professions, investment bankers vary a lot. There are certainly some less capable ones, and I have seen their work too. I would describe it much like the authors do.
In terms of the working conditions, they are mostly a reflection of weak management in the industry. Investment banks reward doing deals, not being good managers of the deals. A fellow I know became CEO of a major investment bank, and made much less money after that than when he was just a deal-maker. He found little interest on the part of his colleagues in improving management, so it was pretty frustrating. It just doesn't pay to work on making life better for the investment bankers in training, compared to producing more business.
The book's main point is that many young people enter investment banking without knowing what it is like, and are overly impressed with the financial prospects. If your values really favor having time for yourself, your family, and developing your other interests, this is probably the wrong career for you. There are plenty of other ways to make lots of money. The richest people I know are entrepreneurs, not investment bankers.
The book's other main point is that you should take a look at close yourself before you compromise too many of your values. The authors should have never joined an investment bank. Having done so, they should have left much sooner.
CEOs and CFOs should read this book also, to know what to check out carefully in the work that investment bankers do. Most companies now develop their own ideas, and just hire the investment bankers for implementation. In that role, fewer problems will occur of the sort described here. Perhaps the most dangerous role is having an investment banker help you select and pursue an acquisition. Many expensive mistakes follow under those circumstances. Caveat emptor!
You will probably find the monkey drawings in the book add to the humor. The text frequently refers to monkey-see, monkey-do type examples, and the whole story is seen more usefully as a bunch of monkeys playing in a gilded cage. That takes some of the sting out of the gratuitous grossness.
If you liked the put-downs of investment bankers in Liar's Poker, this book will be irresistible to you.
After you have had a good laugh, take a look at your current job and see how well it fits your values and life goals. Chances are that it doesn't. Be prepared to figure that out, and move onward and upward out of whatever gilded (or not-so-gilded) cage you are in today into the freedom of self-actualization.


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Launch: How to Quickly Propel Your Business Beyond the Competition Review

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(More customer reviews)Michael Stelzner's new book Launch: How to Quickly Propel Your Business Beyond the Competition has fired me up and helped me launch a couple of my own new ventures.
How? Because Mike's been there, done that.
Mike's Got Street Cred
I always like to know who's doing the work. If I'm building a new house, who's my contractor? As a baseball fan, I love to check out the players' stats. And I never miss a new U2 or Newsboys CD because I know they always do good work.
In the case of a book, I like to know something about the author.
Mainly, is he an authority in his field?
In 2007, Mike authored a white paper entitled Writing White Papers that landed him universal acclaim and assignments writing white papers and consulting for over 100 corporations. His work launched his career into the stratosphere.
Not one to rest on his laurels, in 2009 Mike launched Social Media Examiner, which in less than 5 months was declared the #1 small business blog in the world by Technorati.
I read SME faithfully because its articles and resources are always a big help to me and my businesses.
So Mike writing a book about launching is like Ted Williams writing about hitting, F.L. Wright writing about architecture, or Picasso about painting. Mike knows launching. A Book of Principles
The principles in Launch will give you and your ventures more
*clarity and direction (what to do);
*efficiency (how to do it better);
*synergy (how the steps and ingredients can complement one another); and
*joy (how putting other people's needs before your own ends up making everyone happier--both others and you yourself).
How can this claim be true and why is it essential to your success? Simple, really.
Being principled works--both in your business life and your personal life. Good, honest, generous, selfless principles make people successful and happy.
What a concept, right?
The Elevation Principle
Mike's main marketing principle is counter-intuitive: don't market and don't sell. Instead, meet "the core desires of prospects and customers by helping them solve their basic problems at no cost."
Talk about a principle.
His EP formula is Einsteinian elegant: GC + OP - MM = G. That is, great content + other people - marketing messages = growth. Makes such beautiful sense.
*Write great stuff that people can use. Inform and teach them. Show them you know what you're talking about. And give it to them for free.
*Get other people involved. Welcome them into your world, your sphere of knowledge. Help them. "If you lift people up, they'll lift you up."
*Don't sell! Don't be pushy! Shift your emphasis from "What can we sell you?" to "How can we help you?"
*That formula will result in growth. Not just for your business, but for you too--growth as a person of principles.
Consider Others Before Yourself
Mike never preaches in this book. Never stands on a soap box. That's not his style, thankfully.
But the subtext, the really beautiful, inspiring, implied message is this: life's really all about living for other people.
When you get yourself out of the center of the universe and realize that your main purpose--and most enriching and rewarding strategy-- in life is to live for other people, those people benefit and so will you.
Because people usually reciprocate. Especially when they sense genuine good will coming from you.
Igniting the Elevation Principle
So how can this principle be activated and used to launch you and your business? Back to the EP:
*Help people solve their problems. Write how-to guides. Show them what you know. Show them you're there for them.
*Don't push, manipulate, or pressure people into buying what you're selling.
*Give gifts--freely and without any expectation of getting one back. What gift can you give? Your knowledge. Your time. Your friendship and good counsel.
What's the payoff for paying it forward? Business, likely. Possibly lots of business. Because people like to do business with people who are low key, caring, giving, and knowledgeable.
Your bottom line--and your life--will benefit from following this principle of putting others first.
Not many people are like that. So you'll be different--as a business and a human being.
"Helping people ensures your business will stand out from the competition."Sound Business Sense
Mike's wisdom about putting people first would be enough reason to read Launch. But there's plenty more great advice about many subjects.
Such as these practical, action steps to take to launch your business and yourself:
*Crafting and measuring "SMART" goals
*Implementing specific social media marketing strategies
*Inspiring yourself by "looking outward"
*Finding role models
*Working with experts
*Attracting and engaging "firestarters"--people who can help launch you
The Primary & Nuclear Fuel: Great Content
The first part of the EP equation is GC (good content). Why does Mike place such great emphasis upon GC?
Because great content sells. Its persuasive. It explains what you know and shows what you can do. All at once.
And, as the great French poet Jean de La Fontaine said, "By the work one knows the workman."
As a teacher of writing and literature for 38 years, I've read a lot of books, poems, articles, essays, dissertations--you name it. Mike's work contains all the elements of good writing.
For just one example, his metaphoric motif (getting literary now!) of the launch and the rocket, its fuel and trajectory, are all poetically persuasive. Poetry persuades. Its rhyme, rhythm, figurative language, and compression unconsciously convince us. Mike's a poet and he may not even know it!
Launch is a living demonstration of good content: it's clear, crisp, fun and easy to read, and packed with rocket fuel to propel you.
All you have to do is ignite its principles and watch them rocket you up, up and away!We Have Lift Off: Read Launch!
Once in a while the planets align perfectly: things are happening in your life that link up magically and wonderfully with outside forces or events.
That just happened for me. Launch just launched at the same time I'm launching a novel and a new startup business.
Could the timing have been any better for me? Nope.
And the timing is right for you, too. Because there's no time like the present.
Launch is a winner: its solid gold principles and inspirational mission plan couldn't make more sense or work any better.
So, Launch yourself now! Get on board and take your dreams for a ride straight to the stars!


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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.This book will show you how to:
Create highly sharable content that meets people's needs
Identify and work with outside experts, many of whom will gladly promote your content
Attract and retain raving fans that will help your business grow
Creatively market and sell to people who will gladly purchase your products and services
Launch isn't like other marketing books. Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

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Monday Morning Leadership: 8 Mentoring Sessions You Can't Afford to Miss Review

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(More customer reviews)The best business books are brief, clear and pertinent. Monday Morning Leadership fits all of those requirements.
You can read the whole book in a few minutes . . . and think about and apply what you learned for a lifetime.
The format is around a man who's struggling as a manager. His operation isn't performing well. His boss isn't happy. He's not happy. He doesn't have time to be with his family or to do what he likes to do. It looks like his career has peaked . . . and his job may be in jeopardy. What to do?
If that sounds familiar, almost everyone has had that experience who has taken on a management role.
Jeff decides to do something about it. He contacts an old family friend, Tony Pierce, who has had a very successful business career. Tony has agreed to meet with Jeff for eight weeks on Monday mornings.
In their eight sessions, Jeff learns the following lessons:
1. He has to accept total responsibility for results without excuses and to think like a leader rather than a manager or follower.
2. Be sure everyone knows what the main thing is that they have to accomplish and keep their faith in you as a leader.
3. Get closer to your people and help your top performers improve.
4. Act with integrity and prepare for how to handle problems before they occur.
5. Improve the team you have by only hiring high performers.
6. Manage your time carefully by looking for ways to save minutes wherever you can and by being more effective at whatever you do.
7. Encourage, recognize and respect your people.
8. Advance your learning by reading, being open to trying new things, listening, helping others, setting goals and always being professional and positive.
Those points make it sound like you don't need to read the book. You already knew most of those things, didn't you? But the story will embed the learning into your mind in powerful ways. Don't miss it!
I was especially impressed by Mr. Cottrell's ability to turn a phrase. The book abounds with aphorisms that you will find yourself remembering and possibly quoting as you coach your replacements. Many of the best ways are repeated on pages 97-101. Here's one of my favorites: "People quit people before they quit companies." Key principles are also summarized on pages 102-103.
This book would also make a great gift to some you know who is just starting out as a manager. The gift will be even more meaningful if you offer to coach that person as well.
Make a difference!

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Monday Morning Leadership is a story that can help your career!Everyone likes a good story, especially if there are lessons that can be immmediately applied to life.This book is one of those stories - about a manager and his mentor.It offers unique encouragement and direction that will help you become a better manager, employee, and person.

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Hardcore Inventing: Invent, Protect, Promote, and Profit From Your Inventions Review

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(More customer reviews)
When I cruise through B&N and spot a book that might be helpful to my SCORE-dot-org clients I usually take the necessary steps to write a book review for it. These days I am being a little more particular as to what I will review since I am tiring of the activity. But I could not let this book slide by. In my humbe opinion it is a great companion book to Invent Yourself Rich: 16 Secrets for Creating Million-Dollar Inventions which I read and wrote a review for a few years back.
The instant book has five parts broken into twenty chapters and three appendices as follows:
I. Invent (1-8)
II. Protect (9-11)
III. Promote (12-14)
IV. Profit (15-20)
V. Appendices (A-C)
0. Introduction
1. Success story - The Rescue Streamer Technology
2. Identifying & solving the problem
3. How nature inspired my inventions
4. Scour your brain
5. Making your idea a reality: Inventor's logs, prototypes, & marketing evaluations
6. Build a show prototype
7. Name your invention
8. Checklist - Is your idea feasible, marketable & financially viable?
9. Safeguard your intellectual property - Paranoia can be good
10. Step-by-step guide from disclosure to patent - Etch it in stone
11. Alernatives to utility patents
12. Get your invention out there
13. Find investors: Targeted strikes & mobilizing the troops
14. Protect yourself from fraudulent promotion companies
15. Licening
16. Manufacturing
17. Marketing
18. The home entrepreneur - Bottom-feeding
19. Venture Capitalists & angel investors
20. Critical crossroads
A. Useful Web sites
B. Suggested reading
C. Sample agreements & letters
The book is not written by an attorney nor a business consultant. It's written by an inventor who wants to share his experiences in getting his invention (Rescue Streamer Technology) patented and profitable. He's also probably written it as a marketing tool for his invention. If I had not read the book, then I would never have heard of his invention.
This book is probably more detailed and a little bit more informative than the book I read a few years back. It gives another perspective - so I highly recommend anyone interested in the subject get both books and become very informed on the topic. 5 stars!

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Based on the author's experience in the world of inventing and promotion, HardcoreInventing offers the kind of advice you can only learn from experience: how to develop an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in "guerilla" mode, how to find investors, and much more. And all of that is based on his IP 3"Tactical Method" which breaks everything down to Invent, Protect, Promote, and Profit.

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Wooden on Leadership: How to Create a Winning Organization Review

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(More customer reviews)
To me, the words "Wooden" and "leadership" are synonymous. On and off various basketball courts, first as a player and then as a coach, John Wooden demonstrated talents, skills, and qualities of character seldom found in a single person. He led others by example but also by the force of his convictions. After reading this book, some may conclude that he was "idealistic,' "naive," "corny," "old-fashioned," etc. Not so. In fact, he was a strict disciplinarian with non-negotiable values who had zero-tolerance of attitude and behavior he perceived to be selfish, rude, unsportsmanlike, or indolent. He invariably accepted his team's defeat with grace but was saddened - sometimes so angered he exclaimed "Goodness gracious sakes!" -- by anything less than a best-effort, not only by his assistant coaches and players but also (especially) by himself. It should be added that, according to those who know him best (including coaches of opponents' teams), he has always been an exceptionally thoughtful, caring, and decent person.
What we have in this volume is an on-going narrative provided by Coach Wooden during which he shares everything he learned about achieving and then sustaining excellence. Of special interest to me is the series of "On Wooden" commentaries which include those provided by Kareem Abdul Jabbar, Denny Crum, Gary Cunningham, Gail Goodrich, and Lynn Shackleford. Although the specifics vary from one to the next, all of their authors agree on Coach Wooden's greatness both as a coach and as a man. One of the most interesting anecdotes is provided by Eddie Powell, who played on the South Bend Central High School varsity team which Wooden coached. The bus was about to depart for a game against Mishawacka High School. The co-captains were absent.
Coach Wooden asked the driver what time the bus was scheduled to leave. "6 p.m., Coach, same as usual."
"Well, what time is it?"
`It's exactly 6 p.m., Coach Wooden."
"Well, that's what my watch says, too. I guess it must be 6 p.m...Let's go."
The bus left without the two most important players on the team. One of them was the son of a vice principal at South Bend Central, "the kind of a person who could create job problems for Coach Wooden. From that, we learned that Coach wasn't kidding: Be on time." Indeed meet all commitments to the team and especially in the classroom and to one's family. "We found out later that the co-captains had skipped our game with Mishawaka to go to a dance." Presumably everyone who played on U.C.L.A. basketball teams also soon learned that, when he explained what he expected of them, "Coach wasn't kidding."
With all due respect to his extraordinary success in basketball, I am convinced that John Wooden could have become a great leader in almost any other profession. Fortunately, as Steve Jamison observes, "The qualities and characteristics he possesses and has taught to his teams -- those good habits and how you teach them -- are available to everyone." Hopefully, decision-makers in the business world, public service, and the military will read this book so that they, also, are at all times a "leader" worthy of service to those entrusted to their care.

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A Wall Street Journal Bestseller

A compelling look inside the mind and powerful leadership methods of America's coaching legend, John Wooden

"Team spirit, loyalty, enthusiasm, determination. . . . Acquire and keep these traits and success should follow."--Coach John Wooden

John Wooden's goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden's 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to "be at your best when your best is needed"--and teach your organization to do the same.

Praise for Wooden on Leadership:

"What an all-encompassing Pyramid of Success for leadership! Coach Wooden's moral authority and brilliant definition of success encompass all of life. How I admire his life's work and concept of what it really means to win!"--Stephen R. Covey, author, The 7 Habits of Highly Successful People and The 8th Habit: From Effectiveness to Greatness

"Wooden On Leadership offers valuable lessons no matter what your endeavor.'Competitive Greatness' is our goal and that of any successful organization. Coach Wooden's Pyramid of Success is where it all starts."--Jim Sinegal, president & CEO, Costco

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Eat the Rich: A Treatise on Economics (O'Rourke, P. J.) Review

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(More customer reviews)I got hooked on P.J. O'Rourke through his work in "Rolling
Stone." Each of his books have usually just been expanded
versions of his gonzo-style of journalism. He is definitely the sick
love child of Hunter S. Thompson (another "Rolling Stone"
family member) and Dave Barry--of course with a twist of Rush
Limbaugh's conservatist flare. His dry wit is interlaced with a keen
eye for the bizarre. He has attacked politicians and Congress in
"Parliament of Whores" (still his best book to date) and the
"hawks" and "doves" in "Give War a
Chance" (enjoyable though not as memorable). This time he takes
on economists who apparently win Nobel prizes simply by boring the
most people. However, he does this by actually bouncing around the
globe, from Wall Street to Havana. And Albania to Hong Kong. And
several other points in between.
He gets deep into a
country. Immersing himself within society itself to develop his theory
of why a country's economic ills are what they are. This is usually
done by attending the local watering holes. If anything else is
redeeming to an O'Rourke work, it's certain that you will always walk
away with an unquenchable urge to have a stiff drink--or maybe
four.
O'Rourke examines and compares several societies and
countries that exhibit the most free of the free market (Hong Kong) or
the country with "good" socialism (Sweden) and
"bad" socialism (Cuba) and several other nations like
Tanzania, Albania and Russia. As well as the U.S. and Shanghai. The
examination on these countries are too brief to be worthy of real
study, but the truth within the humorous observations are what is the
real nugget. ...this book is
thoroughly enjoyable just to get his no-nonsense and never boring take
on why the free-market is greatest invention of mankind. ....
Finally, you will definitely laugh while reading this
book.


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Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion Review

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(More customer reviews)I began reading this book out of mild interest and found a number of lessons that I could use in my career as the trainer for a large Canadian pet organization. A great read and a great learning tool for all, not just those in the home improvement field.

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Maverick: The Success Story Behind the World's Most Unusual Workplace Review

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(More customer reviews)
Shortly after Ricardo Semler took over Semco, his family's moribund manufacturing business, employees began referring to him as Dr. Dickie. In the context of a hardened and confrontational union work environment, this nickname signaled the changes that were about to come.
Maverick tells the story of the transformation of Semco into a radical and high performing organization.
Here's a sampling of Dr. Dickie's good ideas...
*Make each business unit small enough so that those involved understand everything that is going on and can influence the outcomes.
*Implement a rounded pyramid organization structure with floating coordinators. Coordinators are the only supervisory level and are all at the same organizational level but different pay rates.
*Demonstrate trust by eliminating symbols of corporate oppression as well as the perks of status.
*Share all information and eliminate secrets. You can't expect involvement to flourish without an abundance of information available to all employees.
*Every six months bosses are evaluated by their subordinates and the results are posted.
*Salaries are public information unless the employee requests that they not be published.
*Allow employees to set their own salary. Consider these criteria: what they think they can make elsewhere; what others with similar skills and responsibilities make in the Company; what friends with similar backgrounds make; how much they need to live on.
*Share 23% of pretax profits. Employees vote how the pool will be split. They must vote to determine the manner of each quarterly distribution. In practice they always vote for equal dollar shares.
*Substitute the survival manual for thick procedure manuals. Eliminate policies and rules wherever possible.
*Job rotation; 20% of managers shift jobs each year.
*Set up workers in their own businesses as suppliers to the company.
*Eliminate the wearing of wristwatches whenever and wherever possible. It is impossible to understand life in all its hugeness and complexity if one is constantly consulting a minute counter.
*Either you can create complex systems so as to manage complexity, or you can simplify everything.
My company used Maverick as assigned reading for a management retreat some years ago. The result was a change of direction that it's hard to imagine would have been arrived at otherwise. Highly recommended for those open to having their organizational paradigms shifted.


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The Art of Quantum Planning: Lessons from Quantum Physics for Breakthrough Strategy, Innovation, and Leadership Review

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(More customer reviews)Quantum Planning is a quantum leap or at least a phase-change in how businesses and institutions need to think about problems that defy traditional logic. By drawing analogies to the "big picture" lessons from modern physics, Harris leads us: beyond the static business plan to the dynamic marketplace of relative customer value; beyond the extremes of rigid definitions to the collaborative space of fluid possibilities; and beyond the cut-throat world of win-lose competition to the win-win dimensions of cooperation.
One doesn't have to be a scientist to appreciate how quantum physics has helped us understand the linkages within a universal energy system; and one doesn't have to be a physicist to appreciate the practical manner in which Harris has adapted these principles to scenario planning and management advice for just about any commercial enterprise or public institution.
It is a short read, but packed with game-changing ideas. I am pleased to recommend it.

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The first book focused on applying insights from quantum physics to organizational strategy, planning, and leadership practice.

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I'll Make You an Offer You Can't Refuse: Insider Business Tips from a Former Mob Boss (NelsonFree) Review

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(More customer reviews)Its a pretty good book and an easy read at only 155 pages (even though the Amazon site lists this book at 224 pages, where are my other 69 pages?) I enjoyed the mob stories, and I could understand the connection between mob business and honest business. Although the more I think about that last sentence the more I realize that the so called honest business world seems to have a lot more crooks in many of the top jobs. How does that work?
The book has a printed hardcover which I think is superior to a dust jacket. I also liked that I could download a copy of this in e-book format and also in audio book format. I downloaded the first 5 chapters of the audio book and listened to it on my Crackberry Storm while I watched my sons T-ball game. It was my first ever audio book and I have to say I thoroughly enjoyed it. Lets me multitask, and that's always a good thing.
The book basically tries to say that some mob guys could run successful legitimate businesses. Maybe. I grew up in an Italian family in the Bronx. I have spent many hours in and around "Italian social clubs", and while there were some pretty sharp guys there, very street smart, I do not think they would be that good running a large corporation. The mentality seemed to me to be more about instant gratification and not directed at long term growth. But then again when I look at the headlines of newspapers and see what most of these CEOs are doing, maybe a wiseguy could do at least as good a job? or better?
The final chapter of the book, "pick your philosopher" is a final test. Machiavelli or Solomon? Do you want to crush your enemies at any cost, or do you want to do the right thing with a clear conscience?
I really wanted to like this book more, but I could not take it seriously as a business/motivational book. Its not a great business book, but it is a good, light read after you have read all the other great business books.


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Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before.What secrets can a former mob boss share about how to do legit business? Let's have a sit-down and find out.By age 24, charming mob boss Michael Franzese was one of the wealthiest people on Furtune magazine's survey. As one of the rare people who quit the mob and lived to tell about it, Franzese has a unique perspective on how business is done. And one thing he noticed was that the way he made millions per week in business inside the mob can be applied to doing business outside the mob (minus the illegal part): Mob Rule # 4; Be an Early Riser & Avoid Getting Killed in Your Pajamas Mob Rule # 5: Ya Gotta Have a Crew Mob Rule # 7: Cook the Pasta, Not the Books"Anyone who sells the mob short when it comes to its ingenuity, its ability to connect with people from all walks of life, and its substantial profit margins is simply kidding themselves." This book promises a mob's eye view of business that will change the way you see business forever.

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I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook Review

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(More customer reviews)Even since doing his LinkedIn book, people have been asking Jason Alba if he would do a Facebook book, and his response has been, "na, I'm not crazy enough to do this twice!" Well in his Jibber Jobber blog post, on December 3, 2007, Jason admitted, "Apparently, I am crazy enough."
Similarly, despite the fact that I know business people who are on Facebook, I've felt it would be crazy to venture out beyond my LinkedIn comfort zone. Then I read Tory Johnson's article, "Get Hired in '08: Workplace Trends to Put You Ahead," and realized that I'd be crazy not to. After all, as a career consultant and personal branding strategist, I ought to be in the know about this important social networking site. So, within minutes, I'd dashed off an e-mail to Jason asking if he still needed early reviewers for the book. Minutes later, I had my review copy.
Frankly, my situation was not really "I'm on Facebook, Now What???" Rather, it was this: I'm not on Facebook, what am I missing? Happily, I was about to find out with this terrific book, coauthored by Jason Alba and Facebook expert Jesse Stay. Just browsing through their book, I saw it is an outstanding "how-to" manual that clearly lays out what to do - and more importantly, what not to do! And after I actually read it, I was not disappointed. With its rich content, well-documented resources, tips, and end-of-chapter Action Items, this is a must-read guide for novices and experienced users alike.
Bolstered by their view that "understanding what Facebook can do for you is a requirement in today's business world," I plunged into the first chapter, "Getting Stated." After reading reasons for professionals to get involved, I moved swiftly to the section on navigating Facebook, and felt I was ready to jump in - but didn't. And while I could have opened my account after reading the first three chapters, I chose to read the remainder of the book. If you do not yet have a Facebook account, I recommend you do too. Why? As Alba and Stay point out Facebook is a feature-rich environment which means that it is complex; so, it's easy to feel overwhelmed.
In Chapter 2, the authors discuss getting involved by connecting with friends and by joining groups, and then in the next chapter they move on to commonly asked questions. In Chapter 4, they provide an extensive and clear treatment of major third-party applications. If you are interested in developing Facebook applications, this chapter provides important background - but this is also a great chapter even if you simply want to enrich your Facebook experience with some of the many useful and fun third-party apps. Chapter 5 is a very good treatment of how to maintain your privacy. I see it as required reading - especially if you want to harness the power of Facebook without compromising your information. Alba and Stay do a great job of identifying issues, and include a great example of the initial lack of an opt-in feature for "Beacon," an application allowing your friends to see your online purchases.
In Chapter 6, the authors turn their attention to Facebook strategy. They are clear that while Facebook is a way of living, it is critical to determine your goals to help ensure you optimize your time. With that, they list examples of potential uses for specific groups of people: students, employees, business owners, and moms and dads.
If you are a business person, you will want to also pay attention to Chapter 7 which deals with how to promote yourself or your company (hint: as in real life, etiquette and community are keys to success). As well, business and professional users, in particular, should pay attention to Chapter 8 on Facebook no-no's which outlines key elements of Facebook's Terms of Service, points to other resources on conduct, and perhaps even more importantly addresses some unwritten rules to follow to avoid embarrassment. Finally, in Chapter 9, the authors discuss additional resources; they also provide their conclusions.
Bottom Line: as the authors point out, even if Facebook is a bit hyped, there are practical reasons for investing the time and effort to become a part of it. Perhaps for careerists and business people, the single most powerful reason is that it is offers another way to grow your network in an online environment that is feature rich and even a bit hip! So, if you're ready, make sure to get a copy of I'm on Facebook, Now What???


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Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
This book will help you come up with your own action strategy to get value out of Facebook. It will help you understand the possibilities with Facebook to figure out you can do to optimize the use of this tool.
The intended audience includes professionals interested in their careers, marketers, business owners, and anyone involved in promoting a cause (personal or business) through new, hot technologies.
Contains a foreword by Lee Lorenzen and an afterword by Robert Scoble

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Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room Review

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(More customer reviews)Caution: This book features lots of coarse language. If that sort of thing offends you, skip this book.
The two Democratic strategists combine to describe the key elements of how they feel that political candidates (whether Democrats or Republicans, conservatives or liberals) can win elections, and successfully pursue their agendas in office.
The general advice is to take the offense, and stay on it, even when on defense.
Let me paraphrase the key points into a shorter list to make the concepts more understandable:
1. If you keep trying your hardest to get elected, someday you will succeed. Abraham Lincoln is the prime example.
2. Honestly seek out allies when you need them to get elected. John F. Kennedy taking on Lyndon Johnson as his vice presidential candidate is the main example.
3. Attack your strongest candidate in the general election constantly above the belt. Attack first, attack hardest, and counter-attack first. The first Clinton presidential campaign is the main example.
4. Pick the issue where the strongest general election opponent is most vulnerable, and don't let go! "It's the economy, stupid!"
5. Tell your story unceasingly in a brief, emotional, unique, and relevant way. "Are you better off than you were four years ago?"
6. Be quick to lead with your mistakes, weaknesses, and flaws by realizing that people want to hear it from you first. They will find out anyway, and you can gain credibility and trust this way.
7. Once you are in office, use your political capital wisely where it will make a difference. Build on success!
I suspect that most of these points are not new to you. Why read the book, then? Actually, it's main appeal is in the self-deprecating humor the authors use in describing how determined people on both side of the political spectrum verbally wrestle for power. If you are a Republican or a conservative, you probably won't enjoy the book because there's lots of positive things said about the Democratic candidates the authors have assisted. The book also refers to Republicans, especially President Reagan, but much less intensively.
As examples of the humor, Mr. Carville tells how his mother used to sell encyclopedias to help support the family by looking for men with lots of kids and a bass boat, the book has chicken salad and French toast recipes, and the authors tell about their own personal awkward moments in campaigns.
Will you read about the political issues surrounding the most famous White House intern? Oh, yes. Perhaps more than you want to.
Why should you want to be in office? I suggest that you have a pretty good reason . . . or you won't want to live like this.
The authors leave it up to you as to whether the book applies to other fields. The section on Rule 7: Know How to Communicate was the only section that I thought provided any insights that you might not know already. But that section is quite well done, with vivid examples.
If you are like me, your biggest take-away from this book is how effective open, self-deprecating humor is.
Help others in all the ways you can!


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