The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity Review

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(More customer reviews)The Affluent Entrepeneur was a pleasant surprise. I normally don't enjoy non-fiction books because they don't hold my interest, either through poor writing, or poor subject matter. The Affluent Entrepeneur was well-written and interesting. Giving concrete, real-world examples of each principle and how to put those princilple into affect in your own life. Patrick Snow has written an easy to follow road map for all who wish to become more affluent, not just monetarily, but in all aspects of their life. Great job.
Tara

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Take charge of your financial future and improve your overall well being
In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity.
The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education.
Provides you with 20 proven principles to achieve success faster than you ever imagined
Propels existing entrepreneurs toward reaching the next level with their business
Offers proven advice from an author who has been featured in major newspapers such as USA TODAY, The New York Times, the Denver Post, and the Chicago Sun-Times, as well as on hundreds of radio stations

If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.

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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market Review

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(More customer reviews)It's the BIBLE for Online Marketers!
This is available in both eBook and Hard Copy versions - I read the (6-Phase / 12-Chapter / 245-page) eBook.
ECONOMIC CRISIS - with our (global) economy in grave condition as I write this - and with JOB losses soaring - more and more people are searching for alternative ways to generate more reliable income sources. Add to this, the power of the INTERNET, and a potential solution emerges.
HOME BUSINESS - As a Financial Advisor, Business Consultant and Home Biz Coach - I see employees, professionals and small business owners everywhere liking the idea of running an Online business from home - IF they can get the 'right' education plus the necessary marketing skills.
And thus, the world of Internet Marketing tied to running a profitable Online Home Biz -- enter this new book - - -
MASTERING NICHE MARKETING - this gives enormous value to the reader - both beginner and experienced. It's release is also perfect timing, given the economy. This book truly under-promises and over-delivers. It takes you step-by-step through the whole process of developing a marketing niche. It's the most detailed, comprehensive and exceptional guide to creating and marketing a product Online that I've ever seen or read - bar none. The author removes all the guesswork.
In my opinion, this book gives the reader (the potential Online business entrepreneur) a wonderful "foundation" for pursuing a successful Online business from home. There are far too many "failures" in this industry - because of not being able to 'find' the right niche - or because of the lack of (or poor) training -- this book can change all that as I see it.
ERIC VAN DER HOPE - its author, has high credentials behind him. Perhaps more importantly, he gives a list of his mentors at the beginning, including Ted Nichols, Anthony Robbins, Joe Sugarman, Mark Joyner, (the late) Corey Rudi, Shawn Casey, Frank Kern, Mike Litman + many, many other top marketers - a formidable mastermind group.
Some observations...
NICHE MARKET - Eric defines this as "a small but potentially profitable market segment for which it is possible to design and provide a form of custom-made product or specialized service." It involves 'targeting a group' using information about their specific preferences, which might be a group interested in - exotic vacations - real estate - tennis - gardening, etc.
NO BULL - he 'tells it like it is' in terms of becoming successful with running any Online business -- that there IS a huge market out there where good profits CAN be made -- but, that you'll need MONEY to do it -- that you'll need to take ACTION -- that there's intense COMPETITION -- that you'll need to intelligently 'identify' your market, etc. This approach impressed me.
SPECIFICS - he goes into extraordinary detail with - "Finding the Niche" -- Creating the Product" -- "Developing the Offer" -- "9 Effective Business Models" -- "Top 10 Niche Sourcing Methods" -- Case Studies -- Explicit Pictures, Screenshots, Graphs, Diagrams, Charts, etc. Amazing.
VIRTUAL STOREFRONT - you'll learn of the requirements for your Online biz (choosing Domain names, FTP accounts, Autoresponders, Merchant accounts, Hosting, Video, Audio, etc + Upselling [back-end products], Advertising, Keywords, Social Media Marketing, Testing, Traffic generation - on and on. These are only tip of the iceberg. :-)
BLOGGING - this is the 'only' part (Section 2.9) where I have a tiny disagreement with the author :-) Since developing a BLOG (for profit) can be of tremendous value in these times (as a business by itself) - and whereas he suggests using FREE Blogging platforms (like WordPress.com and/or Blogger.com) - I (personally) strongly recommend using a platform where "you" have the full control. The Free versions give you only limited scope, and they can even be "shut down" on you. The ones where 'you' provide the hosting are far superior in my opinion. I'm referring to WordPress.ORG (not the ".com" Free version). WordPress.ORG - although a little more complex - when it's tied to a good hosting service (like Hostgator.com, or those listed on Eric's page 91) - is considered the top Blog platform by most experts I believe.
ACTION STEPS - what I really liked was the way Eric ended each Phase with a set of specific Action Steps - designed to get you "in production" ASAP.
RESOURCES - he provides SO many links to great tools / systems / websites. This only expands an already rich book on the HOW TO of Internet Marketing. It removes the confusion, the overwhelm and the technical obstacles that hinder so many people that are eager to move forward in this challenging but worthwhile and potentially lucrative industry.
All in all, a magnificant contribution to the world of Internet Marketing.
My thanks to the author for this timely masterpiece - it's a classic.
Without question, I give this a full "5-STAR" rating.
Sincerely,
Peter Arnold, CLU, CFC / Founder
Business Achievers Academy / Canada


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The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

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How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content Review

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(More customer reviews)How to Write & Sell Simple Information for Fun and Profit is a straightforward, career-minded guide to creating and publishing saleable how-to books, articles, reports, seminars, or even online content. Chapters cover how to efficiently and effectively conduct research, build a reputation in one's field, avoid common pitfalls, and earn a solid living. "One of the biggest challenges for the how-to writer running his own membership site is retaining members. There is really only one strategy that can prevent your members from leaving: continually posting fresh content on the site." Making money through the creation of audio CDs, DVDs, and even selling software is also covered, in this hands-on practical guide that absolutely anyone interested in nonfiction writing as a career must have.


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I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook Review

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(More customer reviews)Even since doing his LinkedIn book, people have been asking Jason Alba if he would do a Facebook book, and his response has been, "na, I'm not crazy enough to do this twice!" Well in his Jibber Jobber blog post, on December 3, 2007, Jason admitted, "Apparently, I am crazy enough."
Similarly, despite the fact that I know business people who are on Facebook, I've felt it would be crazy to venture out beyond my LinkedIn comfort zone. Then I read Tory Johnson's article, "Get Hired in '08: Workplace Trends to Put You Ahead," and realized that I'd be crazy not to. After all, as a career consultant and personal branding strategist, I ought to be in the know about this important social networking site. So, within minutes, I'd dashed off an e-mail to Jason asking if he still needed early reviewers for the book. Minutes later, I had my review copy.
Frankly, my situation was not really "I'm on Facebook, Now What???" Rather, it was this: I'm not on Facebook, what am I missing? Happily, I was about to find out with this terrific book, coauthored by Jason Alba and Facebook expert Jesse Stay. Just browsing through their book, I saw it is an outstanding "how-to" manual that clearly lays out what to do - and more importantly, what not to do! And after I actually read it, I was not disappointed. With its rich content, well-documented resources, tips, and end-of-chapter Action Items, this is a must-read guide for novices and experienced users alike.
Bolstered by their view that "understanding what Facebook can do for you is a requirement in today's business world," I plunged into the first chapter, "Getting Stated." After reading reasons for professionals to get involved, I moved swiftly to the section on navigating Facebook, and felt I was ready to jump in - but didn't. And while I could have opened my account after reading the first three chapters, I chose to read the remainder of the book. If you do not yet have a Facebook account, I recommend you do too. Why? As Alba and Stay point out Facebook is a feature-rich environment which means that it is complex; so, it's easy to feel overwhelmed.
In Chapter 2, the authors discuss getting involved by connecting with friends and by joining groups, and then in the next chapter they move on to commonly asked questions. In Chapter 4, they provide an extensive and clear treatment of major third-party applications. If you are interested in developing Facebook applications, this chapter provides important background - but this is also a great chapter even if you simply want to enrich your Facebook experience with some of the many useful and fun third-party apps. Chapter 5 is a very good treatment of how to maintain your privacy. I see it as required reading - especially if you want to harness the power of Facebook without compromising your information. Alba and Stay do a great job of identifying issues, and include a great example of the initial lack of an opt-in feature for "Beacon," an application allowing your friends to see your online purchases.
In Chapter 6, the authors turn their attention to Facebook strategy. They are clear that while Facebook is a way of living, it is critical to determine your goals to help ensure you optimize your time. With that, they list examples of potential uses for specific groups of people: students, employees, business owners, and moms and dads.
If you are a business person, you will want to also pay attention to Chapter 7 which deals with how to promote yourself or your company (hint: as in real life, etiquette and community are keys to success). As well, business and professional users, in particular, should pay attention to Chapter 8 on Facebook no-no's which outlines key elements of Facebook's Terms of Service, points to other resources on conduct, and perhaps even more importantly addresses some unwritten rules to follow to avoid embarrassment. Finally, in Chapter 9, the authors discuss additional resources; they also provide their conclusions.
Bottom Line: as the authors point out, even if Facebook is a bit hyped, there are practical reasons for investing the time and effort to become a part of it. Perhaps for careerists and business people, the single most powerful reason is that it is offers another way to grow your network in an online environment that is feature rich and even a bit hip! So, if you're ready, make sure to get a copy of I'm on Facebook, Now What???


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Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
This book will help you come up with your own action strategy to get value out of Facebook. It will help you understand the possibilities with Facebook to figure out you can do to optimize the use of this tool.
The intended audience includes professionals interested in their careers, marketers, business owners, and anyone involved in promoting a cause (personal or business) through new, hot technologies.
Contains a foreword by Lee Lorenzen and an afterword by Robert Scoble

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From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products Review

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(More customer reviews)When I bought this book on Amazon I was hoping to get some tips and resources for the burgeoning world of online content -- eBooks, reports, newsletters, etc. In that regard, this book was a disappointment. 90% of the content relates to authors who are publishing for print. If you are getting a book traditionally published or self-published, you may benefit. If your focus is online content, I would keep looking.
I feel like the title misrepresents the content. "Getting your book published" or "publishing and marketing your book" are more apt. If I didn't feel a little duped by the promise of content, I would probably up my rating to 3 stars. Only chapter 6 and maybe part of chapter 7 (less than 20 pages) focus on anything other than the traditional publishing model.

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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Review

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(More customer reviews)I enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on Clickbank.com is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.

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Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.
--This text refers to the Kindle Edition edition.

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