Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts

You Are Not a Gadget: A Manifesto (Vintage) Review

You Are Not a Gadget: A Manifesto (Vintage)
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"Technology criticism," the author writes, "should not be left to the Luddites." Jaron Lanier is certainly no Luddite, but in this "manifesto" he blasts the Web 2.0 mentality, highlights long-standing technology lock-ins, and ranges far and wide in his criticisms of the Internet, computing, and the cultures surrounding the two today.
The core of his argument is that the achievements of the Web 2.0 collaborations are neither exciting, nor new. "Let's suppose that, back in the 1980s, I had said, `In a quarter century, when the digital revolution has made great progress and computer chips are millions of times faster than they are now, humanity will finally win the prize of being able to write a new encyclopedia and a new version of UNIX!' It would," he writes, "have sounded utterly pathetic." He's referring to Wikipedia and Linux, two clear successes of collaborative construction. And furthermore, the intellectual work of those thousands of people have been undervalued, in fact, they're unpaid volunteers. The middle classes have spent their hours working without paid to build wonderful constructs for the profits of major companies. Hmmm...as I write this book review, unpaid, with Amazon looking to earn money from selling more copies of this book...
Ranging further across the Web 2.0 field, Jaron notes the Facebook and Myspace pages in their prescribed formats with individuals reduced to favorite books, movies, five options for politics, and six options for relationship status. Other parts look at technology lock-in, with the example of MIDI. It was developed in the early 1980s for keyboard synthesizer control and output, and reproduces the nuances of a keyboard but not, for example, a violin. It would be hard to get support for a new, broader tool. "A thousand years from now, when a descendant of ours is traveling at relativistic speeds to explore new star systems, she will probably be annoyed by some awful beepy MIDI-driven music to alert her that the antimatter filter needs to be recalibrated."
Well, I certainly don't agree with everything Jaron has to say, even if I do fondly recall the handmade (with blink tags) web pages from before the AOL deluge (the September without end) when the masses discovered the Internet. There's a lot of crap online, but then again, there's a lot of crap everywhere. I can happily share my family photos over Facebook with people who barely are computer literate, and still be critical of the silly lock-ins of the Facebook pages. Lanier is not a Luddite though, he doesn't want us to smash the digital world, but wants to criticize it to make it better. Nothing wrong with that, whether we agree with his criticism or not.

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How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content Review

How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
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How to Write & Sell Simple Information for Fun and Profit is a straightforward, career-minded guide to creating and publishing saleable how-to books, articles, reports, seminars, or even online content. Chapters cover how to efficiently and effectively conduct research, build a reputation in one's field, avoid common pitfalls, and earn a solid living. "One of the biggest challenges for the how-to writer running his own membership site is retaining members. There is really only one strategy that can prevent your members from leaving: continually posting fresh content on the site." Making money through the creation of audio CDs, DVDs, and even selling software is also covered, in this hands-on practical guide that absolutely anyone interested in nonfiction writing as a career must have.


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Geektionary: From Anime to Zettabyte, An A to Z Guide to All Things Geek Review

Geektionary: From Anime to Zettabyte, An A to Z Guide to All Things Geek
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I consider myself a geek. I play Dungeons & Dragons, World of Warcraft, and read comics when I can. I also work in IT, which lends itself to geek culture. I do not live in my mom's basement - and I am not "forever alone" as I have a wife and kid.
I purchased this book because of the recent popularity of geek culture. Geek culture is everywhere now. I feel the idea of an all-encompassing book on geek culture as a whole is an interesting idea. Everyone is a geek these days. I don't mind - I love that the San Diego Comic-Con and movies like The Dark Knight are mainstream. I love that everyone can use an iPhone and Facebook.

While this book does not completely encompass geek culture, it comes close. It does not contain every single subject matter/person/word related to anything geek - it contains subject matters that are interesting. For example, it does not include every comic book character ever created - but it does have the important ones, and some obscure and humorous ones - such as Arm Fall Off Boy.

Although the book contains the must-know information for geek culture - the authors, in many instances, have chosen interesting subject matters over the obvious subject matters - for example, Scott McCloud and his theories on comics are discussed, whereas a comprehensive guide to, say, Spider-man should be found in a more focused source - because everyone knows about Spider-man! The book includes Spider-Man, and The Force - which will be useful to non-geeks - but for me, I need the nitty gritty. It also includes many modern memes and relevant information related to present day geekery, as well as past topics such as 80's cartoons like Thundercats, to early geek periods of D&D, Adam West's Batman, Pong, and information relating to historical geek subjects, such as H.P. Lovecraft.

The book contains interesting topics such as:
-Fictional board games in Science Fiction, such as Star Trek
-History of the High Score in Video Games
-The founder of Apple computers you may not have heard of
-Shout-outs to some of my favorite shows/movies: Dexter, Sopranos, The Wire, Breaking Bad, Alien, Battle Royale, The Big Lebowski
-Insight into Anime/Manga - I now know how hardcore anime/manga fans are
-World Superhero Registry - a real-life superhero organization
-For those that enjoy hard sci-fi - there are many Niven/Asimov references.
-My favorite sections were the science/computer section and the games section (RPG's, board Games, Video game dynamics). The insights are not necessarily surface level, but more deep such as "Instance Dungeon," pro methods for solving a Rubik's Cube, and Thac0.

Basically - this book is comprehensive. That is just a small sample of the information contained in these pages. I wrote this review because I appreciate geek culture and feel that this book comes very close to including just about every obscure topic a geek could love. And with each subject, there is interesting information presented as well as actually very funny comments/quizzes/usage/and other sidebars. This book is funny. It is not written like a humorless textbook. Also, the humor is not always necessarily what I would call "mainstream" - it is off-kilter, sometimes quirky- which is more enjoyable to me, and I feel to geeks. Let's just say it is more Conan O'brien than Jay Leno. This book is light-hearted and not meant to be all-encompassing (it doesn't include the entire lineage of Bilbo Baggins or anything like that - if you want that, read LOTR), or too technical ( it is not a book full of programming terms or text-lingo like LOL), but it covers and compiles a broad range of fascinating, true geek material from an extensive range of subject matters. Yes, it does have zombies.

This book will join books such as Feast of Crows, The Onion's Our Front Pages, and Infinite Jest in my extensive and distinguished bathroom libary.


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From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products Review

From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products
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When I bought this book on Amazon I was hoping to get some tips and resources for the burgeoning world of online content -- eBooks, reports, newsletters, etc. In that regard, this book was a disappointment. 90% of the content relates to authors who are publishing for print. If you are getting a book traditionally published or self-published, you may benefit. If your focus is online content, I would keep looking.
I feel like the title misrepresents the content. "Getting your book published" or "publishing and marketing your book" are more apt. If I didn't feel a little duped by the promise of content, I would probably up my rating to 3 stars. Only chapter 6 and maybe part of chapter 7 (less than 20 pages) focus on anything other than the traditional publishing model.

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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Review

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
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I enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on Clickbank.com is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.

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Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.
--This text refers to the Kindle Edition edition.

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i-Quote: Brilliance and Banter from the Internet Age Review

i-Quote: Brilliance and Banter from the Internet Age
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Podcasts, predictions, blogs, blunders, Gates, Jobs and Dave Barry -- it's all here and more in this smart, fun romp through the tangled web we've weaved. David is to be applauded for putting together a book this entertaining and though-provoking. A must-read for everyone trying to make sense of the internet age!

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Launched in 1969 by UCLA researchers, the internet was followed by the first e-mails in 1972, and then by public servers such as AOL and CompuServe in the 1980s. In the infancy of computer networks, overblown predictions and woefully wrong prognostications abounded."i-Quote" is one part humour, one part timeline of this cultural phenomenon, and packed full of brilliant banter and one-liners that are sure to entertain and surprise even the most technologically advanced amongst us, such as: "Nobody who wasn't a high-energy physicist had even heard of the World Wide Web when I became President. And now even my cat, Socks, has his own page." - Bill Clinton in 1996.

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