CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Review

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(More customer reviews)I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients.
Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.
Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.
The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.
Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.

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The Art of Quantum Planning: Lessons from Quantum Physics for Breakthrough Strategy, Innovation, and Leadership Review

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(More customer reviews)Quantum Planning is a quantum leap or at least a phase-change in how businesses and institutions need to think about problems that defy traditional logic. By drawing analogies to the "big picture" lessons from modern physics, Harris leads us: beyond the static business plan to the dynamic marketplace of relative customer value; beyond the extremes of rigid definitions to the collaborative space of fluid possibilities; and beyond the cut-throat world of win-lose competition to the win-win dimensions of cooperation.
One doesn't have to be a scientist to appreciate how quantum physics has helped us understand the linkages within a universal energy system; and one doesn't have to be a physicist to appreciate the practical manner in which Harris has adapted these principles to scenario planning and management advice for just about any commercial enterprise or public institution.
It is a short read, but packed with game-changing ideas. I am pleased to recommend it.

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The first book focused on applying insights from quantum physics to organizational strategy, planning, and leadership practice.

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Starting an iPhone Application Business For Dummies Review

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(More customer reviews)Are you interested in learning about how to monetize an iPhone app? Then this is your book. Unless you're a C++ "Cocoa-touch" programmer, then you won't be designing or creating applications. If you're like me, you know enough to know that you need to hire and manage someone to do the programming. This book covers project mangement, and everything else you should think about when designing your iPhone application.
In particular, this book covers the marketplace, business offering, terminology, success rules, and Apple protocols for both the design and submission process. In addition, if you're new to the business world, this book covers many of the basics of establishing the enterprise.
I currently own a magazine, and am building an iPhone application. This guide was helpful and I would strongly consider reading any other guides written by Aaron Nicholson, Joel Elad, & Damien Stolarz.

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How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.
Identifies what goes into a successful iPhone application business
Helps you find the market niche your applications can fill, market and promote your business, and build your brand
Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
Demonstrates effective ways to provide service and support to customers
Written by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

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The Customer-Driven Company: Moving from Talk to Action Review

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(More customer reviews)The last quote in this book says it best, so let's start with that. According to retailing legend Stanley Marcus of Neiman-Marcus: "There are only two things of importance. One is the customer, and the other is the product. If you take care of customers, they come back. If you take care of your product, it doesn't come back. It's just that simple. And it's just that difficult." Richard C. Whiteley, co-founder of The Forum Corporation, a leading consulting group that works with companies on customer-focussed quality issues, has written a readable, relatively basic (that doesn't necessarily translate to simple) book on how to become a customer-driven company. Based on five years of research conducted by his company, the book reviews such maxims as "Saturate your company with the voice of the customer," and "communicate your vision constantly." While there is nothing particularly new about what Whiteley reports, he carefully catalogs the process of determining what customers want and how to give it to them. In so doing, he leads the reader along the customer's path, and provides insightful points to ponder. What's interesting about this book is the duality of the material presented. Of the roughly 300 pages in this book, one-third is an extensive appendix filled with various customer surveys, and explanations of other research tools. Need to create a histogram? No problem, it's in this book, as are explanations on force field analyses, process mapping and tracking and more. While informative as a reference tool, this last third is starkly different from the main text, which covers the message in a basic, quick-read way. In any case, reading both parts will give you a full sense of the customer-driven movement and some how-to's to begin the journey.

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