CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Review

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(More customer reviews)I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients.
Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.
Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.
The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.
Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.

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Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers Review

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(More customer reviews)I expected a lot from this book and was still pleasantly surprised. James C. Humes is a very experienced speechwriter and speaker that takes the time to tell you some great secrets of public speaking.
The book goes through every aspect of speaking from opening to closing and beyond. Each section has many great ideas to take from it. There was no chapter that I did not walk away from saying, "That was a great idea!" When he makes a recommendation, he backs it up with supporting facts and real stories that illustrate the point.
The book is also easy to read. The writing style is easy to read and is interesting. Humes seamlessly ties in stories from the great speakers of history to demonstrate his ideas. Many of the stories are humorous, but all are good. Humes is also very clear in his recommendations, which leaves little confusion on the reader's part.
I would recommend this to anyone interested in public speaking.

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Turn Any Presentation into a Landmark OccasionEver wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command attention by looming larger than life before your audience, much like Abraham Lincoln when, standing erect and wearing a top hat, he towered over seven feet? Now, you can master presentation skills, wow your audience, and shoot up the corporate ladder by unlocking the secrets of history's greatest speakers.Author, historian, and world-renowned speaker James C. Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball

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The 50th Law Review

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(More customer reviews)Robert Greene has created a powerful book that will likely be misunderstood by most or discounted by many because of the co-author and his past, this will be a big mistake. In my opinion Robert Greene has taken a fearless step by choosing to cast 50 Cent as a modern day hip hop Napoleon, while I see the correlation, I'm not sure I'd go quite that far.
The 50th law is about two topics near and dear to my heart, fearlessness and hustle. In this case the term hustle is used to describe the street hustling tactics and the criminal endeavors of 50 Cent, what you can't overlook is that much of what 50 Cent did was in fact criminal and had no socially redeeming qualities. That said, he showed amazing insight for a child with little education other than that received from trial and error and other hustlers. He showed an intuitive grasp of core concepts of power, of strategy, and of outright manipulation. Robert discusses those tactics in great detail and in a very interesting way, the text is incredibly motivating. I constantly found myself wondering what I might do if I applied the same kind of hustle in an ethical, legal way to my existing business and kept coming back to the same conclusion, the business would grow and my competitors would be impacted.
The key ideas in the book are:
1. Intense Realism - A very candid look at the value of seeing things as they are
2. Self Reliance - A look at making everything your own and controlling yourself and your surroundings
3. Opportunism - Finding the value in negative situations and making the best of ever situation while turning it to your advantage
4. Keep moving - Move with the chaos, don't give others a chance to pin you down, change your appearance to fit the environment
5. Aggression - Get over your fears of confronting people
6. Authority - The person at the top sets the tone
7. Connection - Think of the public first and their changing needs. Begin with their demand and create the appropriate supply.
8. Mastery - Learn to master boredom, outlast your rivals, learn early to endure the hours of practice and drudgery to build a proper foundation to grow from
9. Self Belief - Push beyond your limits. Your sense of who you are will determine your actions and what you get in life.
10. The Sublime - Confront your mortality
While this book does not contain the depth of history you've probably come to expect from Mr. Greene's writing, there is plenty of it here and it is well chosen to support the topic of each chapter.
If you were ever looking for the step by step how to apply all of Robert's other writing, this is it, all wrapped up in a very practical guide. Misunderstand or overlook this book at your own risk . . . better yet, get it now and learn it, you'll be glad you did.
Dave Lakhani
Persuasion: The Art of Getting What You Want
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)

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A hip hop icon joins forces with the best-selling author of The 48 Laws of Power to write a bible for success in life and work living by one simple principle: fear nothing.

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