AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns Review

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(More customer reviews)Advertising, Marketing, and Selling. While the three are perhaps "cousins" they are not the same. However, like all solid principles, they transfer very effectively across the board.
In this terrific book, the author, a well-known speaker and consultant for professional service providers and others, has expertly taken 26 principles from successful advertising campaigns throughout history and shown the reader how to utilize them in order to directly increase sales. I enjoyed it very much. It's a fun read with short, powerful chapters and lots of history regarding powerful advertising campaigns; many of which will most likely provide you with a touch of nostalgia. While Dr. Hassett advises that this book is more for the advanced and already-successful salesperson (and it will certainly benefit them immediately), I believe everyone in sales and marketing can greatly benefit from this extraordinary information and should have it as part of their resource library.

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When Fish Fly: Lessons For Creating a Vital and Energized Workplace From the World Famous Pike Place Fish Market Review

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(More customer reviews)Author John Yokoyama, owner of Seattle's World Famous Pike Place Fish Market, explains how he changed his attitude toward his employees, embraced a new way of treating people, led his employees in a fundamental directional shift and built a widespread reputation. This isn't a business "cookbook" that tells you step by step what to do. As Yokoyama insists, you can't just copy someone else's success. You must be an individual. However, the story of his turnaround and triumph at World Famous Pike Place Fish Market is a good read that illuminates the need for leaders to treat their employees, as he says, as people, not as human resources. Although the Market is getting to be as overexposed as a fish left out in the sun, we welcome this first person exposition from the owner. After numerous published accounts about the Market, the saga of how Yokoyama empowered employees, promoted his business and changed his style comes through best in his own words.

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Success: Advice for Achieving Your Goals from Remarkably Accomplished People Review

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(More customer reviews)This book will lift you up whenever you feeling down. In life, too many negativities are being thrown at us daily. This book will serve as a reminder that our successful forefathers have gone through the exact trying times as us before they saw light at the end of tunnel. Take life challenges at the chin, fight strong, it ain't over till you say so.


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