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(More customer reviews)Rachel Greenwald's latest, "Why He Didn't Call You Back", is the book that could have been written by any number of men, but wasn't. What she learned after meticulously interviewing 1000 guys on "exit interviews" is the very information that can change women's lives on a dime. It's the stuff that guys talk about with each other about why they REALLY don't feel a connection - and a lot of it is hard to hear. As they say, the truth hurts - especially when some of it seems unfair and hypocritical.
But as the author of "Why You're Still Single: Things Your Friends Would Tell You If You Promised Not to Get Mad" and as a dating coach whose primary clients are smart, successful single women from 30-65, I can tell you that every single thing in Greenwald's book is a potential teaching tool. These are the same issues I hear from my amazing women clients day in and day out. Men don't respond to bossy women, gold-diggers, downers, desperation, high-maintenance, or women who are all about themselves - their jobs, their friends, their accomplishments. Yes, they want attractive, but they also want want intelligence, kindness, fun, and nurturing.
This isn't really news. You may think this only applies to other women that you know. It does not. In fact, the big statistical take-away I got from this book is that 78 percent of women surveyed believed that a man hadn't called her back for reasons beyond her control - "chemistry", "he's just not that into me", "he's intimidated by me". The truth is, 85% of men felt the exact opposite - that there were very specific things that women did which created a negative impression that men couldn't look past.
While this can easily arouse indignation, Greenwald encourages you to recognize that you probably the same thing when you're on dates with men. Dissecting the way what he wore, where he took you, how he reached for the check, how he talked about his ex or his job or his family. So why isn't there a book called "Why She Didn't Call You Back"?
Because, like I wrote in "Why You're Still Single", men wouldn't actually read it. 90% of the self-help market is for women and since neither you or me or Greenwald can change men, all we can do is create self-awareness by laying out, once and for all, what men REALLY think.
And while a lot of it isn't pretty, Greenwald doesn't just tell you what you're doing wrong, but gives subtle course-correction hints on how to get it right. She truly cares about women and doesn't demonize them in this book. All she does is shed light on the dark corners of the male mind so that you can either adjust (or not adjust) accordingly.
The other real eye-opener is what she suggests to women in the future. Exit interviews. In other words, it's impossible to get present to the unintentional signals you're giving off if you never hear what they are. Imagine if MEN did this - if they actually asked for specific feedback on how they could improve on their dates and what they did to turn you off. Imagine how shocking it would be - and how it might impact their efforts on their next date.
Unfortunately, in real life, we don't have this feedback loop. He doesn't call, you wonder why, you move on with little clarity. Greenwald suggests asking him for an Exit Interview after the fact - a slightly embarrassing but greatly empowering tool for your self-growth. She even suggests that you could ask friends or hire dating coaches to handle this delicate process for you. The point is to do SOMETHING instead of burying your head in the sand and lamenting what's wrong with men. There's PLENTY wrong with men - but you can't change them. You can only change yourself.
To sum up, if knowledge is power, "Why He Didn't Call You Back" is one powerful book. As a dating coach for smart, successful, single women, I couldn't give a more enthusiastic endorsement for a very eye-opening and fast read.
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Have Him at Hello: Confessions from 1,000 Guys About What Makes Them Fall in Love . . . Or Never Call Back
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