Average Reviews:
(More customer reviews)I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.
Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.
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The ideal introductory reference on salesforce.com—now fully updated throughout!
As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.
Walks you through the benefits and capabilities of the world's most popular customer relationship management (CRM) software—salesforce.com
Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
Addresses extending salesforce.com beyond CRM as well as migrating and managing your data
Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!
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