Average Reviews:
(More customer reviews)So much of what you read today concerning any business advice comes from the other end of the horse. But Barney's book is a must-read simply because he was in the art business for nearly 20 years! He knows about art--from how to make it to how to sell it. If you're an artist looking to represent himself or herself, this book's wisdom is invaluable. It's been my experience, having also been in the art business for 13 years, that most artists don't know how to market themselves or sell their stuff. A lot of the art you see isn't necessarily the best of what's out there, it's just better marketed than some of the other stuff.
Take advantage of the experience Barney brings to the table. Years with DECOR magazine, the Bible of the art trade, and with the DECOR Expo trade shows. He's seen the good, the bad and the ugly...and he's seen how to market it. Even if you, the artist, isn't necessarily planning to market yourself, get this book, read it and then pass it along to the person or persons who will be marketing your stuff.
The bottom line is that the print market is the most lucrative part of the art market, unless you're a Monet or a Van Gogh, and who is? But it's also the part of the market where you can easily lose whatever money you throw into it...unless you know how it works and how to work it. Barney's book, "How to Profit from the Art Print Market," does exactly that. HIGHLY recommended!
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