Average Reviews:
(More customer reviews)Remarkably detailed history of a unique company. Kirkpatrick, a scrupulous journalist, who was encouraged to write the book by Facebook's controversial founder, gives a detailed play-by-play of how Facebook amassed half a billion users. He provides a fascinating history of how the company was built, and manages to touch upon most of the controversies surrounding it. But, perhaps because of the access given to him by Zuckerberg, the founder and not-so-benevolent dictator running the company, he avoids any substantial critique of the actions and motivations of the facebook management team. Possibly because of the book's timing - it must have been completed in April or so - he doesn't address the company's most recent issues and, most importantly, he provides little insight to help the reader understand Zuckerberg and why and how he manages to get himself into so much trouble, particulary around the topic of user privacy, though we get plenty of anecdotes about his behavior and maturation. There is also very little reflection about where Internet advances, as exemplified by facebook, will take our economy or society. But this is still a "must read" for anyone interested in the evolution of the Internet and how facebook got here and managed to monopolize billions of hours of our collective attention.
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