The Squeeze: A Novel Approach to Business Sustainability Review

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(More customer reviews)The common names of the green movement don't do justice to what the possibilities are with sustainability. It is time to stop going to work and doing things that aren't aligned with who you are at home. We must consider why we do what we do and change the why to fit what we want. The Triple Bottom Line (profit, planet, people) can now make sense and we can now take real action on it.
The author stylizes a set of characters to send the message. We follow a family owned business through the worst of the worse. Part romance with a critical message embedded, the author demonstrates how to go about a sustainability transformation. The recipe could be used by any lean team. Targeted towards executives as well as front line supervisors, The Squeeze will help your team become open to how deep the needed shifts are. But the beauty of sustainability is that this gives us permission to behave the way that we know we should be anyway.

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